Here's How Smart CEOs Use Social Media
Submitted by Matt Brown on
Deepen The Dialogue
It is well understood that a leader’s ability to articulate strategic priorities in a compelling way can mean the difference between moving fast in a common direction and spinning in place. However, traction depends on more than the frequency with which strategy is communicated. It depends on the richness and the accessibility of the leader’s thinking. One emergent use of social media is a new sort of leadership mind map, i.e., a model of the CEO’s key ideas accessible to any corner of the organization.