Reseller Knowledge Of Verticals Makes Them Key
Resellers play an important part of tablet sales, particularly for certain vertical markets where they work one on one with clients to enable specific applications, said Hale.
“Resellers ... represent DT Research’s primary go-to sales market,” he said. For instance, “from the point of sale and retail side, resellers know a lot about the tablet industry.”
In addition to point of sale and retail, Hale said partners also have first-hand knowledge of specific vertical market applications—including digital signage. For instance, partners can deliver digital signage systems for specific applications, including connected cafe, lift-and-learn retail, assistive selling tools or digital menu boards.