A3 Market Competition

The market for A3 devices -- which are able to handle 11 x 17-inch paper in addition to 8 x 12-inch -- is a massive one, at an estimated $55 billion a year. The competition is now heating up, as HP Inc. aims to disrupt the market with new A3 offerings based on its PageWide (inkjet) technology that were unveiled in September. A3 was also a key driver behind HP's $1.05 billion acquisition deal for Samsung's printer business, which is expected to close this fall. Meanwhile, other printer vendors aren't sitting still, with Canon rolling out new A3 printers for its third-generation imageRunner Advance line at a steady clip and Xerox launching 17 new A3 printers in March.