Keep Your Eyes On These 8 Printer Market Trends

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Generational Differences

The "millennial factor" is driving major change in the office in many ways, including around printing. Millennial-aged employees tend to prefer working on digital devices and thus "work differently than somebody who's older, who's used to making marks on paper while doing work " Kmetz said. But most businesses won't be able to just eliminate their printing fleet outright because employers typically have a range of generations in an office. "The market has to cater to a number of generations in the workforce -- some who rarely print, some who print everything they want to get their hands on," Kmetz said.