Don't Be (Just) A Reseller

All the commodity players are announcing price cuts on storage, compute, memory and features faster than cloud startups are forming in Silicon Valley. As prices drop, so do margins. Scraping a percentage off the top of a public cloud resale is increasingly becoming an unsatisfying proposition.

Something Google has dubbed Moore's Law Pricing is going to eat away at the profits of solution providers that don't adapt to the new realities of the cloud and transform themselves into more than resellers.