During IoT projects, what different corporate groups will solution providers work with?

You're going from working with IT to product developers, marketing leaders, operational leaders. With a lot of companies now you see VPs of strategy, the innovation suite or design suite. Lifting up IT into that conversation as well, that also takes an organization that understands that you need to keep a business running, and now IT is being asked to create and innovate, so we're helping to enable that.