6 Keys To Dell EMC's New Partner Program

(NOTE: This story was originally posted to CRN.com Jan. 26.)

Key Parts Of A Unified Program

If you're a partner of Dell or EMC, you may have gotten the details this week on how the merged companies' new, unified channel program will work.

Dell EMC Channel Chief John Byrne and his team have begun informing solution providers about how the program will work, previewing boosted MDF, a significant investment in incentives and other measures intended to encourage partners to sell across the vendor's broad portfolio and work exclusively with Dell EMC.

Solution providers will begin working with the new Dell EMC program when it's officially rolled out the first week of February. Byrne has arranged the program into Gold, Platinum and Titanium tiers with a super-exclusive, invitation-only Titanium Black designation that already has been awarded to a handful of solution providers.

Byrne has promised ironclad deal registration, as well as a seamless blending of the legacy Dell and EMC programs to provide profitability, simplicity and predictability. In a webcast this week, Byrne and his team gave about 3,000 solution providers further details about the program. Here are six critical points.