10 Ways Cloud Service Providers Say They're Outdueling The Big Shooters

(NOTE: This story was originally posted to CRN.com March 21.)

Finding Ways To Beat The Big Players 

With the help of the channel, cloud service providers are finding ways to compete against cloud heavyweights, executives from four of those service providers say.

During a roundtable at the XChange Solution Provider 2017 conference hosted by CRN parent The Channel Company, those executives sat down with CRN to share their secrets to success. These channel-friendly cloud service providers are winning business in the crowded marketplace, even against the likes of cloud giants such as Amazon Web Services.

The group included Scott Kinka, CTO and founding partner of Evolve IP; Keith Coker, CTO and founder of Green Cloud Technologies; Randy Jeter, CEO of RapidScale; and Andy Stewart, chief strategy officer for TierPoint.

The executives shared how Amazon Web Services' widely publicized cloud outage in March highlighted the pitfalls of working with a hyper-scale cloud provider and how their services -- combined with their channel focus -- are helping them differentiate themselves from the popular cloud players.