What Kind Of Content They Like

IT professionals consume more eBooks than any other content format, according to NetLine. While eBooks have become the most popular mode of content syndication and consumption, white papers are the most utilized medium by IT marketers to generate qualified leads, the company's report said.

And what do they like to read about? The chief topic is IT management (27 percent of IT professionals), followed by IT infrastructure (19 percent), data infrastructure (18 percent), network security (13 percent), mobility (10 percent), application development (6 percent), storage (5 percent), and the Internet of Things (2 percent).