5 Trends Impacting Midmarket Companies

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Strategic And Tactical Use Of Cloud Infrastructure (IaaS) And Application Services (SaaS)

This can help reduce capital expenses and address staffing and skills gaps, according to Gartner.

But midmarket adoption and consumption of SaaS must be selective, and midmarket companies need to consider both IaaS and SaaS in how they impact business processes, customer experience and technology architectures.

Again, balancing growing demand for services with the pressures to hold down costs is critical for midmarket companies, Gartner said in a research note.