Cisco Dives Deeper Into Security

Cisco has broadened its security product portfolio to go along with services, offering more profit-driving options for channel partners. The networking leader says some of its most profitable partners are doing that, as the company focuses on providing rich incentives in security.

At last week's Cisco Live in Las Vegas, Cisco unveiled several new systems and services to entice its channel community to continue to drive security sales.

"The bullishness I have on this, is the opportunity for our partners to integrate these products and drive services revenues out of them, as well as having differentiating offers in the marketplace," said John Growdon, senior director of Channel Business Development for Cisco's Data Center and Enterprise Networking, in an interview with CRN. "The competitors are solving one problem, we're going to solve an aggregate problem and do it in a different way that our competition cannot match."

Here are seven new ways partners can go to market selling Cisco security.