5 Tips On Selling To Mid-Market Companies

What processes should mid-market CIOs consider outsourcing?

Consider what’s core and what’s non-core in your business. What’s core is, usually, your product innovation and it’s usually getting something interesting to market before your competitors. … But there are an awful lot of things that are non-core. So I’m thinking of all the back-office functions: the accounting function … the legal function, the HR function, and good chunks of the IT function. Why would anyone ever want to run a data center today? I can’t imagine it. You can’t compete with Amazon, you can’t compete with HPE, you can’t compete with IBM. They have economies of scale, they have the tools … you (don’t have) a chance. If you think you’re smarter in cybersecurity than SecureWorks or FireEye, think again. These guys have hundreds of experts who have committed their entire careers to that specialization. How can you as a mid-cap company possibly do it as well?