10 Tools To (Easily) Build Social Media Marketing Efforts

Kapost

Kapost is a social media planning and operations tool that allows for collaboration across departments and product lines. That's ideal for companies with multiple people or groups that need to sign off on social media marketing material and workflows. The tool builds to-do lists for each party, so everyone knows what they need to do to keep the marketing plan on track. Kapost analytics tools also give insight into which posts are turning into conversations and leads, data learned through an integration with Salesforce.com.