Employees at all levels have been empowered by advances in technology, and social media in particular has done a lot to help.

Used intelligently, social media can help organizations collaborate, communicate, make decisions faster, identify and take advantage of business opportunities.

But to do social media properly, organizations need to understand not only how to use these tools, but how to avoid pitfalls that come with them. That starts at the top, where CEOs set the tone, strategy and boundaries for social media.
In a recent Harvard Business Review blog, Accenture's Robert J. Thomas and Yaarit Silverstone tackle some of the things that top executives can do to be smarter about social media.

"Savvy CEOs use fire to fight fire, effectively employing digital media inside their organizations to create the kind of alignment and shared purpose they need," Thomas and Silverstone write.

Click through to see the three things Thomas and Silverstone say are the hallmarks of smart social media use by CEOs.