Understanding the needs of your customers, coworkers, sponsors, investors, and other important people in your business life is important. Central to this understanding is the idea of Creating Value, the success of which comes in 3 stages, and recognizing what success truly looks like in business relationships is key to getting there.

f corporations are to grow and compete in the 21st century, one fact remains certain: they must become more knowledgeable and strategic about how to best serve the demographic shift ? the new faces of their employees and consumers. When you hear or read the term ?demographic shift,? it immediately brings to mind diversity and inclusion; perhaps multicultural marketing. While both are viable responses, they also come with a lot of baggage when tangled with the tension points and politics of race and gender.

Stay close to your users even if they’re on the other side of a screen.

In North American neighborhoods where more than 18% of the population is ethnically Chinese, homes with address numbers ending in 8 sell at a 2.5% premium.