They need a hatchet, not a scalpel, to get consumers' attention.

They face far bigger obstacles to successful innovation.

Top management should be reinventing, not just monitoring, your company's goals.

Writer Andrew Solomon has spent his career telling stories of the hardships of others. Now he turns inward, bringing us into a childhood of adversity, while also spinning tales of the courageous people he's met in the years since. In a moving, heartfelt and at times downright funny talk, Solomon gives a powerful call to action to forge meaning from our biggest struggles.