Articles from Best Business (trending on the web)

Why A Startup CFO Is Like A Personal Trainer

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According to a report from Harvard Business School, as many as three out of four startups fail to succeed in the long term. To hold their own amongst established competitors, startups need strong leadership teams and effective business strategy. I recently spoke with Tridivesh Kidambi, newly appointed CFO of CallFire, a technology company that provides voice and text connectivity to businesses, to learn more about how a company determines it needs a CFO and what it takes to be the CFO of a startup.

6 Steps For Creating A Better Company Culture Through Play

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To survive, leaders need to engage their employees in the creation of an “adaptive culture.” According to Gene Jones, creator of the Triviation program for corporate training and an expert on breakthrough thinking, one of the greatest answers to this growing challenge is play.

Marketing and Technology Converge in the C-Suite: The Rise of the Chief Digital Officer

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Technology has changed the way we work and live. The lines between our personal and professional lives have blurred. And the combined powers of digital, social, mobile, and cloud technologies are empowering both individuals and organizations to reach beyond yesterday’s boundaries of innovation. Today, modern multichannel customers have set the bar so high now in terms of their expectations for brands, that good customer relationship management (CRM) is the minimum expectation.

Gallup: Want To Grow Your Business? Treat Your Customers Well

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A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media.  The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.

Communication Equals Love: A Missing Link In Your Hiring Process

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Many of us in HR and Leadership circles – I am among them – bemoan the negativity that springs up during the process of recruiting employees, affecting positive candidate experience and your employer brand.  One would think companies would have a stake in ensuring candidates, whether they are hired or not, have a positive experience with the hiring company and your recruiting process. Others might point out that not getting the job is in itself enough to sour the candidate on the company if he or she is passed over.

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