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Walk A Mile In Your Customer's Diapers: Co-Creating The Customer Experience

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More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company's actual customers.  While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

Walk A Mile In Your Customer's Diapers: Co-Creating The Customer Experience

Submitted by on

More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company's actual customers.  While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

Walk A Mile In Your Customer's Diapers: Co-Creating The Customer Experience

Submitted by on

More and more, in my consulting work with companies and brands, we end up co-creating customer service and customer experience solutions together with the company's actual customers.  While co-creation is no substitute for improving the customer service provided directly by your staff, nor for innovative leadership efforts to improve the customer experience, it has a value that is growing quickly and should not be overlooked.

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