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Three Ways to Get Better at Listening

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What do you think the most important skill of a Top 20% producer is? Persistence? Work ethic? Time management skills? Closing skills? Tenacity? Certainly all of these skills are present with any Top Performer, but what really separates a pro is their ability to truly listen. And I mean the ability to sit through awkward silences, to not jump in and speak when the client or prospect is thinking, and to be O.K., in fact even welcome, those dead silences when it’s almost impossible not to say something…

Turn “NO” Into a Turn On

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An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

Turn “NO” Into a Turn On

Submitted by on

An sales, we’re often trained to become numb to the word “no.” We hear it at the very start of the sales process and, depending on how our interaction with contacts goes, we might hear it several more times before a deal ever closes. In prospecting, we can expect to hear it at least eight times — remembering that a lack of a reply is actually a silent “no” — before we ever get a response. And even that response might be a very audible “no.”
Unfortunately, we don’t just hear “no” from customers, either. Sometimes, it comes from technical experts and managers we work with, too:

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