Articles from ITBoB Home (trending on the web)

Marketing and Technology Converge in the C-Suite: The Rise of the Chief Digital Officer

Technology has changed the way we work and live. The lines between our personal and professional lives have blurred. And the combined powers of digital, social, mobile, and cloud technologies are empowering both individuals and organizations to reach beyond yesterday’s boundaries of innovation. Today, modern multichannel customers have set the bar so high now in terms of their expectations for brands, that good customer relationship management (CRM) is the minimum expectation.

Gallup: Want To Grow Your Business? Treat Your Customers Well

A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media.  The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.

The End Of Cash Takes A Step Closer

London's buses have gone cashless. From July 6, you can't use coins or banknotes on buses – you can only use London's “ Oyster” prepaid smartcards, its short-term general travel tickets known as “Travelcards”, or contactless bank cards. You can still buy Travelcards and top-up Oyster cards with cash, of course. But paying the driver of the bus with the last of your small change is now a thing of the past.

Larry Page's Vision Of Society Is Shockingly Similar To What John Maynard Keynes Once Predicted

Google CEO Larry Page recently participated in a fireside chat with Khosla Ventures, where among other things he offered his view on the state of the economy and labor. People are endlessly musing on the future of the labor market these days, given the idea that robots can perform more and more jobs that were once thought to be the sole domain of humans, and because tech-enabled productivity has enabled a few lucky people to reap huge fortunes with relatively few workers.

Pages