“Sorry, you didn’t make the team. We did the cuts today.” “We did play auditions all day yesterday, and so many people turned out, there just wasn’t a role for you. We picked people who were more talented.” “You’re on the bench until your skills improve. We want to win.” Ask the well-meaning coaches and […]

When creating a value proposition, especially for a startup company, sometimes it’s more important to ask the negative questions and define what you are not, rather than defining what you are.

This MarketingSherpa Blog post covers three “no’s” startups should have the courage to say.

When creating a value proposition, especially for a startup company, sometimes it’s more important to ask the negative questions and define what you are not, rather than defining what you are.

This MarketingSherpa Blog post covers three “no’s” startups should have the courage to say.

When creating a value proposition, especially for a startup company, sometimes it’s more important to ask the negative questions and define what you are not, rather than defining what you are.

This MarketingSherpa Blog post covers three “no’s” startups should have the courage to say.