In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World's Fair. Fifty years later, a number of Asimov’s foresights—including connected cars, 3D technology and cordless electronics—have taken shape in the marketing world. Now, GE has launched a digital campaign to celebrate those achievements and spur the next generation of innovation as part of its research and development project, called Next List.

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World's Fair. Fifty years later, a number of Asimov’s foresights—including connected cars, 3D technology and cordless electronics—have taken shape in the marketing world. Now, GE has launched a digital campaign to celebrate those achievements and spur the next generation of innovation as part of its research and development project, called Next List.

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World's Fair. Fifty years later, a number of Asimov’s foresights—including connected cars, 3D technology and cordless electronics—have taken shape in the marketing world. Now, GE has launched a digital campaign to celebrate those achievements and spur the next generation of innovation as part of its research and development project, called Next List.

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the World's Fair. Fifty years later, a number of Asimov’s foresights—including connected cars, 3D technology and cordless electronics—have taken shape in the marketing world. Now, GE has launched a digital campaign to celebrate those achievements and spur the next generation of innovation as part of its research and development project, called Next List.