At Your Service: Why Fruition Partners Bet Big On ServiceNow

Fruition Partners CEO Marc Talluto
Fruition Partners CEO Marc Talluto

Plenty of cloud integrators are building out IT service management solutions on ServiceNow, but Fruition Partners is unique not just for its almost exclusive focus on the platform but for its elite technical prowess.

In January 2014, the Chicago-based integrator became one of only two solution providers (along with Cloud Sherpas) to be named a Master Services Partner. Seven months later, they're still the only two with that designation, making Fruition pretty much the top-certified company focused solely on ServiceNow—with more than 400 implementations to its name.

"It's something we bring up as a differentiator," said Marc Talluto, CEO and founder of Fruition. "As far as generating new leads, I can't say it's significant, but it shows a level of quality and scale that certain customers are looking for."

Pushing The Boundaries

As a private company, Fruition doesn't broadcasts its financials, but the company debuted last year on the Inc. 500 list at No. 480 with revenue of $24.1 million for 2012, up 958 percent over 2009. (The updated Inc. list is scheduled to be published in the magazine's September issue.)

Over the next 12 months, Fruition plans to build on that momentum with an accelerated push into markets outside the United States, an expansion that kicked off earlier this year through a strategic partnership in Colombia intended to boost its nearshore resources. The relationship with VSI in Bogota supports managed services such as application development, business process improvement and outsourced operations.  

The decision to locate those resources outside in Latin America came down to this main motivator: lower costs, without the time zone headaches of managing a team based in a place like India. There were also specific but equally important considerations, such as lower talent turnover in Colombia (compared with more competitive offshore locations) and the willingness of developers to ask questions or request clarifications if instructions are unclear, Talluto said.

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