Why take the new job?

I have been tracking Neustar since 2008 and I have been intrigued by the company's growth and tightly integrated service offerings.  Their ability to manage extremely large data services and data repositories combined with analytics in an extremely reliable and scalable way is unique. I admire the leadership position the company has built and its focus on being the independent provider of marketing services, security services and data services with a focus on privacy, reliability and scalability.

What is your vision for IoT at Neustar?

My role and vision at Neustar is to apply my expertise in IoT over the past several years and to identify opportunities for Neustar to expand existing lines of services in marketing services, data services and IT security services into the IoT market. We will do this via increased capabilities of each of these services and the development of new related services.

I see Neustar ideally suited because we are capable of being a neutral provider of these services. Many new capabilities will come to market in the next generation of devices and I believe Neustar's services are very well suited to deliver the identity, registry, authentication, security services and mobile that will be required to bring these devices to market.

How is Neustar heading in the right direction by investing in IoT?

You'll see two areas for Neustar in terms of IoT. You’ll see us taking each of our existing services and expanding them into IoT from both a consumer and enterprise perspective. And you'll also see some new areas in adjacent markets that we'll enter into, as well.

The Internet of Things is still in its infancy. In terms of Neustar, some of our services support this new wave of devices coming out and are being used in some IoT solutions already. However, the market has yet to truly explode. Today we have a number of services and we are focused on marketing services, analytics, data services, and IT/security services. We track things like identity and we already manage very large registries of devices reliably.

When you start to look at IoT, identity can be human, or a device or even a virtual instance of software, and we also create a registry of these things. The market needs a company that can manage these devices who has the experience, proven scalability, reliability and neutrality. Finally, the security that goes with all of this prevents data breaches, network breaches or direct attacks on devices or the people wearing the devices subject to attack.