3. Drive Content For More Traffic

Compelling content is another way channel resellers can generate more visits to their websites, specifically media that answers the questions and concerns of potential customers. Creating content can be time-consuming and resource-intensive, so channel partners should leverage material from their vendor partners and customize it for their target customers' needs. Great vendor partners have robust private-label reseller programs with white label content. A business can use Google Trends to find highly relevant topics to align with, as well as tools like Reddit and Quora to pinpoint questions that customers have on specific products.

Once the content is created or rebranded, the next step is to optimize it for keywords without altering the message. Keeping content fresh and relevant helps ensure that returning visitors have something new to look at each time they visit. Google AdWords' keyword research tool provides a running 12-month average of how many times a keyword is searched each month. It’s a great way to identify new words that will draw traffic to your website.

After channel resellers get into the habit of regularly creating relevant content, they should add link to vendor partners' websites, as well as links to different pages on their websites, or even to other channel partners' websites. Links should be placed sparingly and only be included when there's a benefit. For example, if a channel reseller of cloud IT services posts an article on the “top five tips to keep your data safe in the cloud,” a link back to a page on its website featuring data security solutions would be appropriate. To avoid being penalized by Google's algorithms, the majority of paid links should contain “nofollow” tags.

Next Steps

There is no one way to improve organic search rankings. There are different, proven methods that work with different industries, so it's important to regularly test the way organic listings are performing, making changes as needed. Google Analytics is a powerful tool to benchmark success since it can provide detailed insights into which methods have the greatest impact.