In 2014 we saw the Mobile First movement take shape as many companies came to the realization that their business strategies need to adjust to the growing mobile market. At the same time, many traditional technology companies have been slow to react.

In 2015, companies that don't invest in mobile may find they've made a critical error.

Research firm Forrester says consumers today have undergone a "mobile mind shift," meaning they expect to get anything they need immediately. In the coming year, businesses that use mobile to transform the customer experience and deliver on their expectations will see their business boom, while those who don't will fall short. 

"I think there are a lot of software vendors that are going to go the way of Blockbuster," Said Ojas Rege, vice president of strategy at MobileIron, a Mountain View, CA-based enterprise mobility management firm. "When things change, things really change, and they change fast, and if you don't keep up, your business just disappears overnight."

Rege says the Mobile First restructuring will be have more impact than the shift to the web. He added that the same way some companies saw their business boom by adjusting to a more web-friendly strategy, over the next year we'll see even more impactful results for those who invest in a mobile strategy.

"We can see from the consumer world that the way that consumers want to interact with their vendors and consume services is increasingly moving to mobile," he said. "If your customer is voting with their feet, they are saying mobile is my preferred format. Then guess what? If I'm selling to that person, I better have a mobile strategy. It's about providing my services in a forum and a place that my users want them. If I don't do that, then I'm not going to get to my customers, and competitors will get to my customers in a more effective way."

While many companies may have the ability to be more flexible financially to invest in a better mobile experience for their customers, others may feel the need to protect their old business strategy and retrench, Rege says. Leaders in traditional technologies such as endpoint security, desktop, server virtualization, and data center technologies, will continue to see more and more pressure to go mobile.

As Rege cited from a Harvard Business Review article from 1995, from Joseph Bower and Clayton Christensen, "One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets changes."