Win-Win Negotiations for Groupon? Google’s Failed Bid
Submitted by Anonymous (not verified) on
It seemed to be a match made in Internet heaven. In late 2010, Google made a $6 billion bid for Groupon, the Chicagobased company that emails daily coupon deals for local goods and services to consumers around the world. (If enough people sign up, the daily deal “tips,” meaning the coupons are issued; otherwise, the deal is called off.) Google was looking for opportunities to branch into localsearch advertising, and Groupon appeared to be the perfect fit.