Thought leaders are able to garner a disproportionate share of new business. This is especially the case in the affluent market as wealthy individuals have the resources to find and retain the very best professionals in all disciplines. There are a number of essentials to becoming a thought leader, but perhaps the most important is content. “Content should reflect the intellectual capital of the thought leader,” says Hannah Shaw Grove, an authority on marketing to the affluent and the executive editor of Private Wealth magazine. “Published content is usually the first way people will become aware of a professional or a company and their respective areas of expertise.” Because of this, content should be produced thoughtfully and carefully to achieve the best results. The following three criteria will provide a helpful blueprint: