In negotiation, your best source of power is typically your best alternative to a negotiated agreement, or BATNA. When you are aware that you have an appealing alternative deal to the one you’re working on, you will be less tempted to accept an agreement that doesn’t meet your minimum requirements. A strong BATNA gives you the freedom to walk away from the table with no (or few) regrets. Interestingly, by strengthening your BATNA, you can sometimes improve the deal on the table. Filmmaker George Lucas likely did just that during his 2012 negotiations to sell Lucasfilm—the film-production company behind the spectacularly successful Star Wars film franchise—to the Walt Disney Company.