For sales reps, accomplishing more in less time is key to success. It may sound like an obvious answer, but way too many sales reps today spend more time digging for the right information rather than pitching it to their customers.
There are a staggering number of ways that sales teams mismanage their time today.  Fortunately, there are also fast, smart, and effective solutions available to combat them.  And these timesaving techniques are ultimately freeing sales reps to do what they do best: sell.
Keep reading on to find out how exactly modern sales technology is helping sales teams crush quota and establish new standards in sales efficiency and effectiveness.
More Results in Less Time
Day-to-day success begins with doing more, and selling more, in less time.
The easiest way to ramp up your team’s sales productivity is to implement a modern sales enablement technology that will give your reps the content they need, when and where they need it most. This can mean consolidating content onto one platform, or getting real-time feedback on the sales techniques that are working best.  It can also mean implementing sales technology that organizes and prioritizes content across an entire team.
Using a modern sales tool does more than just save reps time: It allows them to engage with customers more effectively.  The result: faster conversions and higher sales.
All Together Now
Finding the right tool to sync all of your existing sales platforms is key to simplified, organized sharing.
A strong sell-through strategy is made even stronger when all of its supporting content is accessible in one easy-to-use platform. Let’s take a quick look at the key components of a time-saving (and revenue-generating) content management system:
Training: It all begins with a comprehensive sales training program to create a reliable, sturdy knowledge base for each of your team members.  When training content is available on the same platform as the rest of your sales content, it’s clearly a win-win.
Pitches: Presentations, videos, images, links to webpages, and more – at the tip of your fingers. When you’re pitching to a client, you need quick access to the content that will win deals and an efficient approach to pitching.  Modern sales enablement platforms provide both.
Analytics: Real-time feedback on the information you’re pitching is one of the primary keys to success. Analytics that show you when, where, and how you can improve your content are at the center of the timesaving techniques we discussed at the very beginning of this article.
 Effectiveness over Efficiency
Everything we’re talking about here helps teams increase their efficiency by letting them consolidate content at a faster rate. But you shouldn’t let the process overshadow the result: What your team is really after is speed, ease, and accuracy to land higher sales.
That’s why it’s so important to implement an analytical system that shows you what processes are working, what’s not, and how exactly you need to change your sales strategy to achieve the results you want to see. Pumping out tons of content doesn’t always necessarily translate to a better output – you need the insights to give you the perspective to pursue the right direction for your business. Let the data make the decisions.
Good work takes time, and time should never be sacrificed for the sake of performance. Effectiveness is at the heart of successful sales campaigns – because results matter.
Conclusion
Once you’ve mapped your goals, set your timelines, and chosen a modern sales enablement tool to do the heavy lifting, you’re in the home stretch. Implementing a time-saving technology won’t just lighten the load of your sales team; it will provide them with the insights they need to work more effectively.
When you equip your sales team with the tools to succeed, the results you seek are far more likely to follow.
Author Bio
Rachel Davidson is a content specialist for Highspot, the sales enablement industry’s leading platform for content management, customer engagement, and analytics.