Bob Olwig (pictured), vice president of business development and innovation at World Wide Technology, on what his company is experiencing as a partner with Dell EMC, just a few months after the partner programs of Dell and EMC were combined.

"Deals are bigger, margins are better. ... The multi-technology solutions — storage, compute, along with software and services — for us, the value we're adding isn't just after they've bought it and we design it and deploy it. We're starting very early with our advanced technology center and our labs and providing customers access to innovation. They're being exposed to the Dell EMC portfolio in a real-world environment."