Jessica Garrett (pictured), vice president of marketing for VeriStor, one of Hewlett Packard Enterprise's top enterprise partners, on the effect of the vendor's digital marketing-first initiative in helping drive a new era of lead generation and sales growth.

"We are seeing increases at every step of the way. Every metric we look at has gone up. We have shifted a lot of resources from regular marketing to digital marketing with HPE's digital-first approach. We are right there with them."