Amazon Alexa-Powered Products

One guarantee out of CES 2017: You're going to be hearing a lot more from Alexa this year.

Amazon doesn't just want the voice-controlled assistant to power the Echo line of speakers but instead is enabling Alexa to be included in all sorts of connected devices that have been announced so far at CES. Among them are the LG Smart InstaView Refrigerator, the LG Hub Robot, the C by GE Lamp and Dish's Hopper DVR.

Meanwhile, CES announcements revealed that Alexa is also getting integrated into smart speakers that aren't made by Amazon -- —including the Lenovo Smart Assistant (pictured) and the Omaker WoW speaker.