"There's No Such Thing As Sustainable Competitive Advantage Anymore."
Emerging technologies around social, mobility, analytics and cloud (SMAC) are creating ripples of change in everything from IT sales and marketing to the customer base and competitive landscape.
That's what Darren Bibby, vice president of channels and alliances and research for IDC, told 900 people during the Ingram Micro Cloud Summit earlier this month at the Arizona Grand Resort & Spa in Phoenix.
Bibby urged solution providers to build and sustain relationships across their enterprise customer base, invest in digital marketing and keep an eye out for born-in-the-cloud competitors.
Read on to learn about how Bibby thinks the IT landscape is changing.