To Sell is Human: The New ABCs of Moving Others

Do you sell the same way you did a decade ago? In the classic movie Glengarry Glen Ross Alec Baldwin tells a group of salesmen that the key to selling is, “A-B-C. A – Always; B – Be; C – Closing. Always be closing.” But this steamroller approach is now a relic. According to bestselling author Dan Pink, sales has changed more in the last 10 years than the previous 100. Today, buyers have as... More »