PGA European Tour CIO: "We're about to embark upon our most ambitious project yet"

Mark Lichtenhein, CIO of the PGA European Tour, opens up about the mammoth technological undertaking involved in organising a large-scale sports eventThe next Ryder Cup, which kicks off on Friday, is not short on ambition. The tournament will bring together some of the worlds finest golfers and 45,000 fans at the Gleneagles Hotel in rural Perthshire. Aside from the golf, spectators will also be privy to one of the most significant technological feats in modern sport.Phones were banned at the 2010 Ryder Cup but next week they will play a central part in the visitor experience, as a vast wifi network streams the action direct to mobile devices positioned anywhere on the course. The move is intended to revolutionise the tournament for spectators who would otherwise be cut out of the game when they arent at the heart of the action. Continue reading...