Achieving e-commerce growth in a global marketplace is tough for any organization. This is especially true when you consider the increasing complexity of global e-commerce coupled with the challenges of reaching new regional customer bases that are different than your existing customers.

Read this MarketingSherpa Blog post to learn three tips based on how Tom Davis, Global Head of E-commerce, Puma, used a multichannel marketing approach to successfully position Puma’s e-commerce initiative worldwide.