Measuring the Effectiveness of Social Media Campaigns in B2B for Internal and External Results
Submitted by Anonymous (not verified) on
How can you justify growing your team or asking for a larger budget? The key is telling stories that connect social media metrics to business challenges and goals.
In this MarketingSherpa Summit 2016 Media Center interview, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, will discuss his takeaways from relating campaigns, tactics and intermediate metrics to business objectives.
