Like many brands, Steve Madden sells to customers through many different channels. For example, 80% of the brand’s sales are wholesale, while 20% are direct to consumer. In this interview, Mark Friedman, President of Ecommerce, Steve Madden, told Daniel Burstein, Director of Editorial Content, MarketingSherpa, about how the brand learns about customer preferences, creates a unique value proposition, and the low-hanging fruit he’s discovered.