f corporations are to grow and compete in the 21st century, one fact remains certain: they must become more knowledgeable and strategic about how to best serve the demographic shift ? the new faces of their employees and consumers. When you hear or read the term ?demographic shift,? it immediately brings to mind diversity and inclusion; perhaps multicultural marketing. While both are viable responses, they also come with a lot of baggage when tangled with the tension points and politics of race and gender.

In reality, serving the demographic shift means so much more than that. It means designing a business model that is fueled by the organization?s intellectual capital; where the differences in people and their belief systems and attitudes are embraced to stimulate workplace engagement and a much more complete understanding of consumer demand.