You’ll have to be an A+ leader.

The retail behemoth can no longer rely on only high-volume customers.

Five behaviors to keep in check.

When artist Salvatore Iaconesi was diagnosed with brain cancer, he refused to be a passive patient -- which, he points out, means "one who waits." So he hacked his brain scans, posted them online, and invited a global community to pitch in on a "cure." This sometimes meant medical advice, and it sometimes meant art, music, emotional support -- from more than half a million people.