Silence the negative voice in your head.

CRM systems are central to productivity across organisations. They are also not cheap. Gartner estimates that the CRM industry was worth $18 billion in 2012, and will be worth $36 billion by 2017. Clearly, adoption is accelerating, and more businesses are storing data in CRM software. Yet we are no better at managing that data. Why?
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How Daimler Trucks North America diagnoses engine trouble in real time.

First, understand his or her motivations.