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TED: Jose Miguel Sokoloff: How we used Christmas lights to fight a war - Jose Miguel Sokoloff (2014)

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Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics.

Digital SOS: How technology can save the USPS

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Neither snow, nor rain, nor heat, nor gloom of night can compare with the challenges currently facing the U.S. Postal Service. Email continues to have a crippling effect on the centuries-old agency: The volume of first-class mail, or stamped mail, plummeted by 2.8 billion pieces in 2013.A congressional mandate requiring the USPS to make regular payments into its future retirees' health benefits fund contributed to a staggering $5 billion net loss in the government's last fiscal year.

Forrester: Hadoop to become an enterprise priority in 2015

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It’s been over a decade since Google’s engineers first developed MapReduce to process massive datasets using distributed computing. That technology rapidly evolved into the Hadoop platform for processing and storing Big Data, which for years been hyped as the “next … Continue reading →

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