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Riding in Real-Time: Estimating Ridership Effects of the Adoption of Mobile Real-Time Transit Tracking Applications

Advances in technology, and declining costs of adoption have permitted local transit agencies to provide real-time tracking information to their customers. The customers through the use of a mobile phone can find up-to-the-minute wait times for transit stops. This is enabled through the use of GPS technology and modern mapping software to account for networked distance and traffic impedance. This technology is a service upgrade in strict economic terms, but it is important to inquire whether such an improvement would have an effect on service utilization.

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