Visionary CMO Series # 1: Panasonic, Aflac, AT&T Mobility

Over the past few years the CMO role has elevated to be at the true center of organizational success. While continuing to focus on growth and brand integrity, CMOs are now adding to their arsenal the role of data scientist, utilizing predictive - and even behavioral - analytics to reinvent the customer experience and in fact drive strategic direction of enterprises. In an effort to connect you directly with the thinking of top CMOs, this article is the first in a series where I feature visionary CMOs. Below are direct quotes from a recent discussion I had with 3 top CMOs.