Negotiation Skills: View Your Counterpart as an Agent
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Looking for yet another way to build your power at the negotiating table? Examine the incentives of your counterpart—and then consider whether they align with those of the group she represents. In most business negotiations, notes Harvard professor Guhan Subramanian, your counterpart is acting as her organization’s representative, or agent (just as you’re acting as your organization’s agent). Her interests are thus unlikely to be perfectly aligned with those of her organization. A sales representative may be rewarded based solely on the sales volume she generates, yet her organization likely has other concerns, such as the quality of her decisions and her ability to manage relationships.