Successes & messes
In recent decades, Apple often found success by charging headfirst into unfamiliar industries, from book publishing to music to mobile phones, and disrupting their longstanding business models. In the early 2000s, for example, the company’s cofounder, Steve Jobs, pressured music labels into replacing their model of selling $15 CDs with the practice of
The post How Apple botched its TV expansion deals appeared first on PON - Program on Negotiation at Harvard Law School.