Intrinsic motivations and decision making often go hand in hand - with an individual's interests, background, and goals prompting her to choose from an array of options and that choice being implicitly impacted by a constellation of factors specific to her as individual. Knowing this, how do you motivate a negotiator to choose the "best" option consistently? In this article the Program on Negotiation explores intrinsic motivations and their impact on negotiation styles and choices.