Dealing with Difficult People? Get Your Foot in the Door

In negotiation, we sometimes face the dreaded task of asking difficult people, intimidating opponents, and otherwise daunting counterparts for a big favor. How can we close the deal when we can barely summon up the courage to talk to the person in the first place? In his book Influence: Science and Practice (Pearson, 2009), persuasion expert Robert Cialdini presents numerous techniques that can help us get what we want, even when the request seems outrageous or our target appears resistant. One trusted tactic from the sales world is the foot-in-the-door technique, which involves using a small request to gain eventual compliance with a larger one.