The new identity and access management program will provide cloud identity services and governance, single sign-on for SaaS solutions and user behavior analytics, while the data security practice will cover data leakage prevention, data rights management, encryption services, database security and application security.

Trace3's security strategy practice will continually review the latest security products and services on the market to design long-term threat prevention strategies for customers. Specifically, Olzak said the practice is focused on helping new Chief Information Security Officers (CISOs) curate the right strategy for their company in their first 12 to 18 months on the job.

The security operations practice, meanwhile, will take a longer view on the industry, focusing on helping end users navigate the skilled worker shortage by automating many parts of the investigation process. Olzak said this mean clients won't need as many high-level security personnel since more junior-level personnel can handle integrating the security data that's automatically being generated. 

As Trace3 hires more customer-facing security personnel, Olzak said the company will begin targeting new customers with messaging around the four practice areas, as well as light security-focused workshops that are relevant to their business.

"Security is one of the premier ways to open the door to other business," Olzak said. "There's so much need, and so much mystery, about how people can move forward."